11.01.18 – It might seem crazy what I am about to say…

The opening line of the ubiquitous hit song Happy seems to be a good place to start today.

I don’t profess to be an expert on happiness, but whilst defining and refining the Dailydo 5-day programme for creative business, I keep coming back these central ideas. Being creative, feeling connected and achieving success makes people happy. The Dailydo programmes do all this, so Dailydo makes people happy. Being happy is good for the individual. An organisation full of happy people is very good for the organisation.

I took a quick digital research walk to find out more about happiness and found these 9 good things that come from happy staff. I’ve edited it so you can read it in two minutes.

  1. Happiness encourages creativity. In quickly changing and highly competitive markets, innovation and creativity have become the key to survival for many organisations. Alice Isen’s research suggests that being happy helps creativity by freeing up space in our brains and helps raise people’s mental flexibility, thereby increasing the chance of them combining unrelated elements in order to create something new.
  2. Happy employees are more accurate and have better analytical abilities. A study from the University of Toronto showed that our moods actually change how our brains process information. People in the study were primed for positive or negative feelings, and they were then asked to look at a series of pictures. Those who had been put in a negative mood did not manage to process as many pictures as their happy counterparts, thereby missing substantial bits of information (Gallagher, 2009).
  3. Happy employees are better at handling adversity. Studies have shown that people who experience more positive emotions also exhibit faster recovery in their cardiovascular patterns from distressing situations.
  4. Happy employees equal lower costs. Although many of us could probably guess that happy employees are healthier, Gallup’s global health study (2008) has managed to quantify the average cost of an unhappy employee: these take significantly more sick leave, staying home on average of 1.25 days more a month, equivalent to 15 extra sick days per year.
  5. Happy employees are better at sealing the deal. An in-depth study of negotiations in business deals showed that those employees who expressed more positive emotions prior to negotiating completed their deals more efficiently and successfully than the neutral/negatively feeling people in the same situation (Kopelman, Rosette & Thompson, 2006).
  6. Happy employees provide better service: Professor Goleman’s research has found that employee morale and the bottom line are directly correlated. A study from his book Primal Leadership showed that for every 2% increase in the “service climate” (ie how customer-focused and happy the employees were), revenue grew by 1% (2002).
  7. Happy employees are more productive. There is a huge body of research confirming this. For example, a University of Warwick study (2014) showed that after people were exposed to happiness-inducing things such as comedy clips or little treats, their productivity in standardised tasks was vastly higher.
  8. Happy employees stay. Deloitte’s global report on HR, commenting on their findings: “Not only are happiness and contentment key to efficiency and effectiveness, they are also key retainers of talent for organisations” (2014).
  9. Happy employees can be a part of a branding strategy and boost sales. The year, sandwich chain Pret a Manger reported that sales have gone up with 16%, management experts believe that the major cause behind the positive results is their positive staff.

So if you run a creative organisation and you want happy people working for you. Sign up to the Dailydo 5-day programme for creative business and turn happiness into success.

Stay Happy

Read the full article on happy employees at


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